Determining the future targets with his experience from his
professional business life in the industrial food raw materials sector,
M. Ali Kuntoğlu who is our founder decided to continue his career with
trade in 1999. Based on the name HEDEF (Target) indicating that he
reached his targets in the business life, he laid the foundations for
Since our establishment, we have managed to become one of the
leading companies in the distribution of industrial food raw materials in
Turkey with our unchanging principles, outstanding staff and
contributions to the sector.
Our partnerships with Kempostar in 2012 and Enkastar in 2015 made our
service areas more comprehensive.
Our one and only goal is to be a total solution provider by meeting the raw material
needs of the food manufacturers who make production in various product groups
at local and global scale thanks to the strong brands that we represent and their
wide range of products.
Our basic principle is to keep the idea of contributing to the raising of healthy
generations by offering certain products that improve the consumer's life
quality and have certain resources as the center of our thoughts and principles
throughout our services.
It is our main purpose create value for consumers, business partners,
employees and future generations in every step we take and every decision we